{"id":23642,"date":"2026-04-26T11:01:19","date_gmt":"2026-04-26T10:01:19","guid":{"rendered":"https:\/\/www.femise.org\/?p=23642"},"modified":"2026-04-26T11:05:47","modified_gmt":"2026-04-26T10:05:47","slug":"femise-working-paper-n1-ai-for-sdg-aligned-tourism-governance-what-mediterranean-cities-can-learn-from-multi-city-experiences","status":"publish","type":"post","link":"https:\/\/www.femise.org\/en\/articles-en\/femise-working-paper-n1-ai-for-sdg-aligned-tourism-governance-what-mediterranean-cities-can-learn-from-multi-city-experiences\/","title":{"rendered":"FEMISE Working Paper N\u00b01: AI for SDG-Aligned Tourism Governance: What Mediterranean Cities Can Learn from Multi-City Experiences"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-23643\" src=\"https:\/\/www.femise.org\/wp-content\/uploads\/2026\/04\/Call-for-paper-Announcement-Presentation-300x169.png\" alt=\"\" width=\"710\" height=\"400\" srcset=\"https:\/\/www.femise.org\/wp-content\/uploads\/2026\/04\/Call-for-paper-Announcement-Presentation-300x169.png 300w, https:\/\/www.femise.org\/wp-content\/uploads\/2026\/04\/Call-for-paper-Announcement-Presentation-1024x576.png 1024w, https:\/\/www.femise.org\/wp-content\/uploads\/2026\/04\/Call-for-paper-Announcement-Presentation-768x432.png 768w, https:\/\/www.femise.org\/wp-content\/uploads\/2026\/04\/Call-for-paper-Announcement-Presentation-1536x864.png 1536w, https:\/\/www.femise.org\/wp-content\/uploads\/2026\/04\/Call-for-paper-Announcement-Presentation-624x351.png 624w, https:\/\/www.femise.org\/wp-content\/uploads\/2026\/04\/Call-for-paper-Announcement-Presentation.png 1920w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><\/p>\n<h2 data-section-id=\"1og5t7q\" data-start=\"213\" data-end=\"228\"><span role=\"text\"><strong data-start=\"216\" data-end=\"228\">Overview<\/strong><\/span><\/h2>\n<p data-start=\"230\" data-end=\"445\">This working paper is part of the <strong data-start=\"264\" data-end=\"343\">FEMISE Working Paper Series stemming from the 2024 FEMISE Annual Conference<\/strong>, bringing forward research that addresses key policy challenges across the Euro-Mediterranean region.<\/p>\n<p data-start=\"447\" data-end=\"885\">It examines how <strong data-start=\"463\" data-end=\"495\">Artificial Intelligence (AI)<\/strong> is being integrated into tourism governance to support sustainability and align with the <strong data-start=\"585\" data-end=\"625\">Sustainable Development Goals (SDGs)<\/strong>. Drawing on evidence from multiple Mediterranean cities, the paper provides practical insights for policymakers, city authorities, and tourism stakeholders seeking to manage growing tourism pressures while ensuring inclusive and sustainable urban development.<\/p>\n<h2 data-section-id=\"1q6clph\" data-start=\"110\" data-end=\"125\"><span role=\"text\"><strong data-start=\"113\" data-end=\"125\">Abstract<\/strong><\/span><\/h2>\n<p data-start=\"127\" data-end=\"485\">This paper explores how Artificial Intelligence (AI) can support <strong data-start=\"192\" data-end=\"226\">sustainable tourism governance<\/strong> in Mediterranean cities, in line with the Sustainable Development Goals (SDGs). Drawing on 46 interviews across EuroMed and SouthMed cities\u2014including the French Riviera, Barcelona, Alexandria, and Casablanca\u2014the study identifies five key contributions of AI.<\/p>\n<p data-start=\"487\" data-end=\"917\">AI enables <strong data-start=\"498\" data-end=\"531\">better destination management<\/strong> through forecasting and real-time decision-making, enhances <strong data-start=\"592\" data-end=\"615\">visitor experiences<\/strong> via personalised digital tools, and supports <strong data-start=\"661\" data-end=\"680\">local economies<\/strong> by improving SME visibility and participation. It also contributes to <strong data-start=\"751\" data-end=\"794\">environmental and cultural preservation<\/strong> through monitoring and optimisation systems, while highlighting the importance of <strong data-start=\"877\" data-end=\"916\">capacity building and collaboration<\/strong>.<\/p>\n<p data-start=\"919\" data-end=\"1170\">However, challenges related to <strong data-start=\"950\" data-end=\"1001\">data governance, digital inequality, and ethics<\/strong> remain. The findings show that AI can drive more inclusive and sustainable tourism\u2014if supported by strong governance frameworks.<\/p>\n<p data-start=\"447\" data-end=\"885\">\n","protected":false},"excerpt":{"rendered":"<p>Overview This working paper is part of the FEMISE Working [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":23643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[230,15,21,7,4,11],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.femise.org\/en\/wp-json\/wp\/v2\/posts\/23642"}],"collection":[{"href":"https:\/\/www.femise.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.femise.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.femise.org\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.femise.org\/en\/wp-json\/wp\/v2\/comments?post=23642"}],"version-history":[{"count":5,"href":"https:\/\/www.femise.org\/en\/wp-json\/wp\/v2\/posts\/23642\/revisions"}],"predecessor-version":[{"id":23651,"href":"https:\/\/www.femise.org\/en\/wp-json\/wp\/v2\/posts\/23642\/revisions\/23651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.femise.org\/en\/wp-json\/wp\/v2\/media\/23643"}],"wp:attachment":[{"href":"https:\/\/www.femise.org\/en\/wp-json\/wp\/v2\/media?parent=23642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.femise.org\/en\/wp-json\/wp\/v2\/categories?post=23642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.femise.org\/en\/wp-json\/wp\/v2\/tags?post=23642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}